Core Team


  • Kevin Bennett CTO

    One of the original founders and huge evangelist for the power of configurators. Wrote his first configurator in 2003 to support a new fluid delivery system for semiconductor machines (which he designed and patented). Since then has dedicated his career to developing the best CPQ technology and believes the market is set for explosive growth. Kevin graduated with physics degree from Santa Clara University. He lives in Portland where he enjoys golf, fly fishing, and his two young children (not in that order).

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  • Bill Culwell CBO

    One of the original founders who spent over 30 years in semiconductor industry sales, notably at Texas Instruments for 17 years. He dealt with pain of quoting and delivering custom products firsthand. Bill got hooked on configurators once he used them to sell more faster. He is company president with focus on business development, finance, and strategy. BA in Mechanical Engineering from Southern Methodist University and registered Professional Engineer in the State of Texas. Bill lives on Lake Travis in the beautiful Texas Hill Country and is a huge Cowboys fan.

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  • Thomas Plocher CMO

    He is an accomplished marketing executive with foremost passion for our customers. With his strong background across all marketing disciplines and technologies he is overseeing the marketing strategy and initiatives for the company. Thomas is fluent in both English and German, has a degree in Computer Science from the University of Applied Sciences in Esslingen, Germany and a MBA from the University of Colorado. Originally from Germany he now lives near Denver, CO where he hikes and bikes in the Rocky Mountains and enjoys teaching math to high schoolers.

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  • Kevin Jackson VP Sales

    Kevin has been a management consultant and sales professional for over 20 years. He began building Bill of Material systems as a consultant for Caterpillar in 1996 and first started working with CAD driven Product Configuration in 2001. Kevin enjoys solving business challenges the way some people enjoy crossword puzzles. Only a few things are more complicated than helping companies transform their business and he is enjoying the challenge. For a sales executive, he is fairly adept on both the technical and business side of things. He can grasp the business, technical and people sides of a problem and solve it. It is not just about selling software, rather selling a solution. It may take a while, but he is also surprisingly good at finding solutions to problems that others were unable to solve. Kevin has a B.A. in Political Science and a Master of Public Policy Administration degree, neither of which have much to do with his home taught programming experience that led me into the big 5 consulting or product development firms. When he is not solving problems for customers he enjoys snowmobiling, fishing, or hiking the Northwoods of Wisconsin with his wife and two kids. Favorite book: "The Name of the Wind" by Patrick Rothfuss. Favorite band: Any band that doesn't play rap music. Favorite movie: Stripes.

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  • Corrado Songini VP EU Business Development

    One of the original founders with diverse background in software development, mechanical engineering, and sales. Corrado was on the management team for configurator and CAD automation at the largest Italian SolidWorks reseller Nuovamacut. He heads business development efforts and strategic partnerships for the European Union (focus on Italy). Corrado holds an engineering degree from Universita di Bologna. His home is Parma, Italy where passions include hunting, wine, and spending time with my daughter.

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  • Luigi Ottoboni VP Research & Development

    One of the original founders and a serial developer & entrepreneur. Luigi wrote his first software in basic when he was 8 and never looked back. He founded six successful software companies that have been sold to investors and still exist. Luigi spent a decade at the largest Italian SolidWorks reseller Nuovamacut leading development efforts. He lives in Fidenza Italy with his wife and daughter. He loves travel to new places and cook Italian cuisine.

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  • Kris Goldhair Senior Sales Executive

    Kris was the very first KBMax employee hired in 2009. He is an exceptional sales executive and enjoys working with customers, helping them to understand the power and scalability of KBMax’ disruptive technology, and getting them to be forward thinking about cloud-based enterprise software. His biggest accomplishment is being a major part of our company that has stayed true to its culture and beliefs, doing things the right way, with ferocious focus and commitment to our customers. The ideal client is someone who knows they do not know everything and willing to learn during the sales cycle. Interested? Send him an email: kgoldhair(at)kbmax.com. Kris lives together with his wife and his two children in Denver, CO. He has a BA from Columbia University and an Executive MBA from Tulane University. Favorite band: Pink Floyd. Favorite book: East of Eden. Favorite movie: Stepbrothers. Hobby: Running, running, running.

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  • Hartmut Friedemann Business Development DACH

    Hartmut is leading the sales and business development activities in the German speaking markets - DACH. He has more than 25 years experience in project management, consulting and sales, especially in enterprise software, databases, and CAD software. Hartmut has a Computer Science degree from the Univeristy of Karlsruhe. When he is not traveling and meeting with customers he enjoys time with his family, running and swimming, as well as photography.

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  • Lauren Diamond Senior Program Manager

    Functions as lead Project Manager ensuring customers stick to the scope. Lauren was a natural fit because of her years of IT project management experience in the semiconductor and airline industries, plus her love of telling people what to do. She has BS in Industrial Engineering from Cornell and an MBA from UT Austin. Lauren’s a California girl currently living in Dallas with her 2 dogs, 1 cat, and 3 pairs of cowboy boots.

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  • Doug Noyes Senior Configurator Engineer

    The most senior member of implementation team. Doug started creating custom product configurators in the mid 1990’s. His experience ranges from automating front end sales & quoting to back end engineering & manufacturing. These solutions have been deployed in aerospace, sheet metal, and semiconductor industry. Doug typically knows more about customer products than their own employees by end of an implementation. Doug holds an engineering degree from California Polytechnic State University and lives in the San Luis Obispo area where he enjoys wine and classic cars.

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  • Joanna Cagle Senior Configurator Engineer

    Another senior member of implementation team. Joanna has a strong background in mechanical engineering, programming, and business which fits the KBMax core. Her professional experience includes top secret Department of Defense work. JoAnna has a BS in Mechanical Engineering from the University of Texas-Arlington and recently completed her MBA at St. Mary's University. She is based in Austin and is a big fan of Dr. Who.

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  • John DeBernardis Senior Sales Engineer

    With his 30 years’ experience in the Systems Engineering field he joins KBMax as a highly regarded Senior Sales Engineer. Before, he worked at Fujitsu where he applied his technical expertise to the facilitation of product/service design and implementation in large accounts. Working with great people who are all pulling and driving to the same goals is what he is most passionate about. He enjoys presenting to large groups of people, it is his 30 minutes of fame! Satisfaction from the interactions with the people he works with, either co-workers or customers are one of the biggest proofs that he is really good at what he does. Helping people with their technical problems - computers, TVs, stereos, anything technology, as well as solving complex customer problems makes him a great fit for KBMax where customer empathy is one of the firm’s core tenants. Personally, he spends time with his wife Julie and dog Sal, loves fishing, traveling and collecting movies with over 1500 movies in his digital collection. With his Italian heritage, he is surprisingly good at cooking. Favorite movie: Godfather. Favorite band: ZZ Top. Favorite book: As a movie buff and collector he has over 1500 movies in his digital collection, not much time for reading.

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  • Kirk Fretwell Solution Architect

    Kirk joined us from Merck Millipore where he worked as a Systems Analyst on future directions bridging the gap between business and IT. As a highly passionate professional his main goal is to make a difference for our customers through science, or technology, or other tools. At KBMax he helps fill in the gaps between what our clients’ needs are and what their tools can do. This can mean adjusting their expectations, or adjusting the tools, but usually it is somewhere in-between. He enjoys the "a ha!" moment when he sees the right combination of ideas that can map together the complicated things and the person confused by it. He does not care if it is explaining how a certain medicine works to his dad, or showing his niece how she can triangulate her location by looking at landmarks. If he approaches and frame the topic right, and the audience is receptive, it is amazing how complicated ideas can be expressed in terms your audience can digest. Kirk was an English major at UCLA, despite all his interest with programming. The study was not really of English, it was more the study of communication and he just happened to use English works as his raw material. Anything could be a "story" to look at, and there were so many tools to use. Many computer-based tools and concepts were just starting to be more accessible to non-programmers. All that helped him communicate better and more empathetically, and use technology to do it when it is appropriate. Favorite book: The "Sandman" series by Neil Gaiman. It is a graphic novel, not a comic book, written a chapter at a time. Favorite band: Erasure, U2, Daft Punk, Tears for Fears, Gary Burton, Cecelia Bartoli... pop, rock, deep house, jazz, classical. His favorite hobby is mountain biking. Thomas would call it a leisurely ride over dirt roads nary a stump in sight, but he calls it mountain biking!

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  • Sarah King Senior Configurator Engineer

    Works on customer implementation and training. Sarah combines a solid background in mechanical engineering with her growing programming skillset to give customers the right solutions. She holds a BS in Mechanical Engineering from Oral Roberts. Sarah lives in Austin and still loves Chipotle (despite all the controversy).

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  • AJ Jones Sales Engineer

    Splits time between sales and implementation engineering. AJ got bit by the configurator bug while working as an application engineer for custom truck manufacturer Altec. He developed his own successful internal tool and decided to pursue a career in CPQ. AJ holds a BS in Aerospace Engineering from Virginia Tech. He lives in Sacramento where he loves snowboarding and tubing. AJ wanted to be a rocket scientist when he grew up, but this is more fun.

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  • Rand Huck Senior Software Engineer

    Rand joint KBMax as a software engineer focusing on front-end UI development. He has long term experience in software engineering, building websites for commercial clients, since 2004. His commitment and passion to provide the easiest-to-use UI given complex problems to solve is greatly reflected in the ease-of-use of KBMax, today. One of his biggest accomplishments is being part of the patent application for our rule engine Snap. He learned the fundamental concepts of software engineering in college as a CS minor, but the vast majority of his skills came from experience in the field. Every job he had in this career has given him new strengths, and KBMax is no exception. As someone in the development department, he patiently answers and handles the "tough" questions. Most of them involve training on the API and some more complicated problems that might require some extra work outside of the KBMax portal. Rand lives in Rhode Island with his wife and daughter. The one hobby he enjoys most, is flying an airplane, although on a very limited basis due to time constraints. He is much more active with skiing the famous ski resorts across the US. Favorite music: His playlist is an eclectic mix of Hans Zimmer, Eminem, Counting Crows, Bruno Mars, Beethoven, David Bowie, and Weird Al, among too many others to list.

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  • Crystal Yazvac Configurator Engineer

    Crystal joins KBMax with a deep background, starting out in Manufacturing Robotics (PLC and CNC) using her Computer Integrated Manufacturing Degree from Purdue University. She gained experience in the industry as a Design Engineer for 8 years, and 7 years as an Application Engineer where she developed a love for Parametric CADD. She was able to use this passion to automate and streamline processes by automating SolidWorks files. Her background of working for both large and small companies as well as many CADD platforms gives her great versatility in today's engineering world. Crystal likes teaching and coaching people and see their eyes light-up when they understand things. Her ability to explain technical concepts in a presentation in a fun and interesting way is very rewarding to her. Another area she is passionate about is SolidWorks parametric modeling. She loves to take an idea in her head and see what it will look like in the real-world. Crystal lives with her husband and what she calls her fur-children - three dogs and one cat, in Peterborough, NH. Favorite hobbies: Apart from enjoying good food, she likes playing any of the Lego video games, and providing tech support for her husband, friends and family.

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  • Nikos Baxevanis Software Engineer

    Nikos is a software engineer focusing on backend development. He loves test-driven development, object-oriented design, and functional programming and is very passionate about writing clean and reliable code that requires very little maintenance. A recent testament to his high quality work is worth mentioning: "Solid development skills. When Nikos submits new code, it is a cold day in hell that it doesn't work.” said Kevin Bennett our CTO. Nikos studied biomedical engineering and had the opportunity to develop software for the healthcare sector. He now has over 11 years of software development experience and contributes to open-source community such as the biggest and most popular software testing systems in Microsoft .NET. He lives in the Athens area with his wife and son. Nikos is an encyclopedia of Greek culture and hates cold weather. Hobbies: Reading, listening to high fidelity audio, winter swimming and running.

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  • Mauro Risoli Configurator Engineer

    Works on customer implementation and training. Mauro combines a solid background in CAD with a strong programming skill set. He holds a Mechanical Engineering degree from Università di Parma and spent the last decade working on configurators. Mauro lives in Parma, Italy and enjoys all the area has to offer especially local wine and food.

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